WESTPAC LOCAL CAMPAIGN

CONWAY were engaged to provide services relating to National Banking and Local story telling through the use of interior graphics across the Banks Retail Network. Beginning with dedicated research and idea development we were responsible for conceptual development, interior layout and placements as well as custom illustration, copywriting and execution of artistic illustration for all elements within the interior schemes.

We developed standards and documentation around creative development and execution, as well as specification and application to ensure consistency of approach.