Offering services in Haymarket since 1877 and at this present location since 1936, the site remains a keystone retail outlet for the client.
Building on the client’s environmental strategy to personalise the interiors of their sites, making them locally relevant, we were engaged to create four significant workplace graphics across three levels of the interior.
We undertook extensive historical, customer and local research that informed the approach to the design of the retail and business zone graphics. The stylised approach and limited colour palette ensured visual consistency and re-inforced the brand. Our work has resulted in a unique brand experience, welcoming and familiar – strengthening the site’s local relevance in a broad network of retail spaces.