WESTPAC EASTWOOD

A large retail branch with diverse banking requirements, business and personal.

Building on the client’s environmental strategy to personalise the interiors of their sites, making them locally relevant, we were engaged to create a significant run of office graphics, that enhanced the interior approach but also provided purposeful privacy for client and customer interactions.

We undertook extensive historical and local research that informed the approach to the design of the retail space. CONWAY commissioned photography and utilised archival images. The stylised approach and limited colour palette ensured visual consistency and re-inforced the brand, strengthening the site’s local relevance. Our work has resulted in a unique brand experience, welcoming and familiar – strengthening the sites local relevance in a broad network of retail spaces.