With its origins in the United Kingdom and formerly part of a suite of photography service businesses – studio, editorial and product – Impack images required a new branding approach that identified it as a standalone entity dedicated to exceptional product photography and image-related services.

The client allowed us to explore the idea that the identity itself could be a product, representing form and shape. A clear and refined visual direction was developed and the brand was rolled out in 2012. As well as logo, colour and pattern assets CONWAY developed digital communications and an online presence which sees IMPACK IMAGES retain its position as a trusted and exceptional photography provider to some of Australia’s leading household brands.